That being said, a solid content strategy requires a lot of time so it’s crucial that you understand what you need to consider, research, and the honest expectations to have to go into it as you create not just for content’s sake, but for SALES.
Don’t buy into the myth that you have to be everywhere at once on social media. You need to be where you know you’ll show up to and where you can reach the most of YOUR ideal client.
As more and more social media channels start to pop up and no doubt will continue to do so, it’s important you gauge what’s the best use of your time and energy.
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